Empowerment Through Advanced Communication Skills
Background
Our client, the Medical organisation of a global biopharmaceutical company, sought to empower their US-based Medical Science Liaison (MSL) team by enhancing their presentation skills, especially for high-stakes engagements with key opinion leaders (KOLs) and external stakeholders. Recognising the need to elevate the team’s confidence and expertise, we developed a workshop-based programme harnessing video-based feedback and role-play scenarios reflecting real-world situations.
Solution:
We conducted interviews with each MSL to assess their specific development needs to ensure that the programme was appropriately tailored. Informed by these interviews, we designed and delivered a 2-day workshop focusing on authenticity in communication, distilling complex information, employing storytelling, and presenting effectively without visual cues, particularly in online settings with limited audience feedback.
Outcomes:
The programme was highly successful, with the MSL team gaining significant confidence and skills to handle a broader spectrum of critical interactions, including advisory board presentations.
Interested to know more?
Download the full report here.
Download the full report here.
Client Testimonial
“My personal objective of showing up as me was met and I left comfortable that I will use this skill moving forward. I learned that prepping for a presentation is more about how I want to show up than the material being presented.”
