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Defining Team Brand DNA for Optimal Performance

Defining Team Brand DNA for Optimal Performance

Background

Our client’s Global Medical team faced a period of rapid growth with little time for consolidation. They were managing a diverse and remote pool of internal and external stakeholders, which led to increasing demands on team capacity. This situation necessitated a highly consultative and tailored solution that would transform team cohesion and performance while efficiently handling their expanding workload.

$10 Billion Turnover
Global Pharma Company
5000+ Employees

Solution:

We coached the team through an intensive programme to define their unique Team Brand DNA – the framework that clearly stated their shared purpose, principles, and their value proposition to the wider business.  

Outcomes:

Our intervention enabled the team to manage internal and external expectations more effectively, resulting in increased workflow control, enhanced competitive demands resolution, and significantly more efficient cross-functional collaboration. In particular, our client noted that our programme brought about clearer communication within the team and increased alignment of expectations with other stakeholders. These improvements led to a cohesive and high-performing team capable of navigating the complexities of rapid growth and diverse stakeholder management.

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How We Can Help You:

Are you facing challenges with rapid growth and team cohesion?

Our programmes enhance team cohesion, streamline operations, and drive improved business outcomes.

Client Testimonial

“My personal objective of showing up as me was met and I left comfortable that I will use this skill moving forward. I learned that prepping for a presentation is more about how I want to show up than the material being presented.”

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